We live in a world where fashion retailers can, if they choose to, take a design from paper to the store in under a month. Whilst this means that we can gain access to on-trend items quickly, cheaply and easily, it also means that clothing is being produced, and disposed of, at an alarming rate. In 2014 over 100 billion items of clothing were produced worldwide, equating to around 4 items of clothing per person living on Earth. Traditionally, 'seasons' of fashion were limited to two a year- warm weather and cold weather. It then expanded to the four seasons of the year that most temperate climates experience. In 2017, some retailers are looking between 9-11 'seasons', with clothing being removed from stores as early as a month after going on the shelves. Herein lies the origin of the term fast fashion , goods that are produced quickly and cheaply, and often of a poor quality. The advent of fast fashion has resulted in a throw-away culture emerging in the west...
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